From overlooked to overbooked
A rebuilt, mobile-first site and a local SEO push turned a hard-to-find boarding business into the one local pet owners call first.
more new-customer calls
calls driven from the new site
visitors arrive from Google
local visits since launch
The challenge
Where they started
Top Dog Pet Resort had earned a loyal local following, but their website wasn't doing the business justice. It was slow, hard to read on a phone, and didn't make it obvious how to check availability or book — the exact moments where a worried pet owner decides who to trust.
Worse, when owners searched "pet boarding near me," Top Dog was getting buried under bigger-budget competitors. Great reviews and a great facility weren't reaching the people deciding where to leave their dog for the weekend.
What we did
The strategy
A fast, photo-forward rebuild
We rebuilt the site mobile-first and put the facility, the team, and clear booking front and center — so the page earns trust in the first few seconds and makes the next step obvious.
Local SEO that wins "near me"
We optimized the Google Business Profile, tightened local on-page signals, and built out service and location content so Top Dog shows up when nearby owners are searching with intent.
Video that sells the experience
We produced on-brand video of the facility and the dogs enjoying it — the kind of proof that turns a cautious first-time visitor into a booking.
Scope
What we delivered
Built with
Technology
The results
What changed
Since the new site went live, it's driven 516 click-to-call actions straight from the website — with 64% of visitors arriving through organic local search and an average of 3.6 minutes on site. That's the kind of engagement that turns a Google search into a booked stay.
The owner reports new-customer calls have tripled since the redesign.
"Spectra Digital took my website from a beat-up sedan to a Ferrari. It's faster, it looks incredible, and we've seen a huge jump in calls and new customers since the redesign. I wish I'd done this years ago."
Sharon Newcomb — Owner, Top Dog Pet Resort
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